Balloons On A Roll

ROLLING OUT ROLL BALLOONS

Posted on January 3, 2012 by admin

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“Rouse Roll Balloons offer powerful advantages on basic decorating tasks carried out every day by balloon amateurs and professionals around the world.“

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WHAT ARE ROUSE ROLL BALLOONS?

Rouse Roll Balloons are the products of a “new”, Rouse original paradigm for manufacturing film balloons.

Traditional balloon manufacture stamps film to make INDEPENDENT balloons.

Standard Manufacture of Film Balloons

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Rouse Roll Balloon manufacture stamps film to make CONNECTED balloons.

Rouse Roll Balloon Manufacture

Quite simple, isn’t it?

Film is rolled out and under the presses. It is stamped to form connected, inflatable chambers. It is separated from the surrounding material and rolled up again. Later it can be unrolled to the length desired and cut off for use.

That is a lot of potential “rolling” so we call them “Roll Balloon” even though they may often be “fan folded” for packaging and distribution. We will also refer to them as “Rouse Roll Balloons” or “Rouse Balloons” as we write about them here.

WHAT MAKES THEM BETTER FOR YOU?

Rouse Roll Balloons offer powerful advantages on basic decorating tasks carried out every day by balloon amateurs and professionals around the world. Here is a brief look at two of the most obvious uses of the Roll Balloons and benefits they offer.

A. HELIUM FILLED ARCHES

BIGGER – Even when Roll Balloons are comprised of the same number and sizes of balloons as more traditional clusters, Roll Balloons give bigger displays because they stretch out and face the viewer.

EASIER – Roll Balloons are easier to 1. Inflate, 2. Assemble, 3. Transport, 4. Install and 5. Buy. This is because they are already assembled into strings, inflate all at once, resist tangling, set easily into place and will be conveniently available to buy from local businesses.

FASTER – At each point where Roll Balloons are easier they are also faster. They take less user time to 1. Inflate, 2. Assemble, 3. Transport, 4. Install and 5. Buy. Roll Balloon users get a greater return on their investment of time as well as money.

LONGER LASTING – (1) A Roll Balloon arch naturally last much longer than latex balloons that form a similar arch. (2) A Roll Balloon arch has a much longer useful life than independent film balloons that form a similar arch. A normal film balloon arch eventually weakens and is taken down. A Roll Balloon arch is easily refreshed through one end and its useful life thus, easily extended.

LOW COST – Roll Balloons take approximately the same amount of raw film and manufacture time as an equivalent series of unconnected look-a-likes, yet Roll Balloons would be sold in connected sets for more efficient packaging, distribution, sales and use.

REUSABLE — Roll Balloons may be easily deflated and rolled up for reuse later. They give repeated value for one investment in balloons.

B. AIR FILLED GARLANDS

LONGER LASTING – (1) A Roll Balloon garland naturally last much longer than latex balloons that form a similar garland. (2) A Roll Balloon garland has a much longer useful life than independent film balloons that form a similar garland. A normal film balloon garland eventually weakens and is taken down. A Roll Balloon garland is easily refreshed through one end and its useful life thus, easily extended.

REUSABLE — Roll Balloons may be easily deflated and rolled up for reuse later. They give repeated value for one investment in balloons.

PLUS — Roll Balloon garlands may be wrapped around some core to form columns, arches, sculptures, etc.

In each case, whether arches or garlands, Rouse Roll Balloons make your job easier, faster, longer lasting and reusable. These are powerful advantages on basic decorating tasks carried out every day by balloon amateurs and professionals around the world.

THE OFFICIAL PLACE TO LEARN

This blog is the official place to:

Learn more about this new paradigm for making film balloons.
Learn about whole new families of balloons made possible by this simple, Rouse original, balloon making technology.
Learn new forms of balloon graphics, sculpture and general decorations made possible through the use of these new balloons in combination with other Rouse Original Technologies.
Learn what you can do as a balloon consumer, balloon retailer, balloon decorator, balloon entertainer, balloon distributor, balloon manufacturer or balloon licensor to reap the benefits of this “new” technology.

THE FUTURE OF “ROLL BALLOONS”

The basic concept for these Rouse Roll Balloons is quite simple. The variations, permutations and ramifications made possible by this simple concept , however, are quite enormous in number and unending in the impact they will have on the future of balloon art, balloon decor and message marketing with balloons.

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“Rouse Roll Balloons will not be chosen every time, not even most of the time;
but they will be a factor to be considered nearly all of the time.”
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It is not that these new balloons will replace all current balloons. That is entirely unlikely.

It is likely that over time, these Rouse balloons will cause a shift in the way manufacturers think about what is the most efficient way to manufacture and sell film balloons.
It is likely that over time, these Rouse balloons will cause a shift in the preferred configuration of film balloons by distributors.
It is likely that over time these Rouse balloons will cause a shift in balloon configurations that retailers prefer and promote.
It is likely that over time, these Rouse balloons will cause a shift in the way amateur and professional decorators think about what is the most efficient and effective way to produce their art and their commercial service.
It is likely that over time, these Rouse balloons will cause a rise in in the expectations of balloon consumers in the ease, convenience, scale and value they receive for their money invested in balloon decor and messages.
It is likely that over time, these Rouse balloons will cause a shift in configuration preferences and a rise in expectations of balloon licensors.

These Rouse Roll Balloons, their children and grandchildren, their nephews and nieces, etc. will likely become basic, everyday elements to be considered by anyone who wishes to use balloons for art or commerce nearly everywhere around the world. Roll Balloons will not be chosen every time, not even most of the time; but they will be a factor to be considered nearly all of the time. They simply offer too many efficiencies as well as esthetic and practical variations to be ignored.

JOIN US HERE

Join us here as we look more closely at these and many more uses of this new technology.

Join us here as we work to get the benefits of this technology off the computer screen and into your hands.

We look forward to having you here, to sharing with you and to having you participate:

Subscribe to updates (near the top of the right hand column). You will receive email notification of each new post.
Share your comments, questions, suggestions etc. with us in the “Leave A Reply” section below. On some pages, you must use the “Leave A Comment” link instead.
Share this blog site and post with others. Use the convenient “SHARING LINKS” below.
And, feel free to write me directly at gmr@rousetech.com or call toll free
1-877-GO-ROUSE [1-877-467-6873].

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Thanks for joining me here this time. I look forward to having you back again.

Until then, I remain your host for Balloons On A Roll blog.

Graham Rouse
Rouse Technologies LLC
Advancing The Art & Commerce Of Balloons Worldwide
With Rouse Original Technologies
Clemson, SC USA.

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* NOTE: “NEW” is often included in quotes in this article when referring to Roll Balloons. Rouse Roll Balloons represent a new paradigm in balloon manufacturing method and offer new balloon forms to the current (2013) balloon industry and balloon public. They were, however, first conceived by Graham Rouse in 1987 and first disclosed publicly in patent documents he filed in 1995. Rouse enhancements of the concept and improvements in the technology lead to his most recent version of related disclosures and claims in a 2006 patent application that was allowed as USA Patent # 7, 491,109 in 2009.
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COMING TOPICS:

ROUSE ROLL BALLOONS - For CONSUMERS (online now)
ROUSE ROLL BALLOONS - For RETAILERS (online now)
ROUSE ROLL BALLOONS - For DECORATORS (online now)
ROUSE ROLL BALLOONS - For ENTERTAINERS (online now)
ROUSE ROLL BALLOONS - For DISTRIBUTORS (online now)
ROUSE ROLL BALLOONS – For MANUFACTURERS (online now)
ROUSE ROLL BALLOONS – For LICENSORS (online now)
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ROUSE ROLL BALLOONS – & COMPETITION (online now)
ROUSE ROLL BALLOONS – & CALIFORNIA LAWS (0nline now)
ROUSE ROLL BALLOONS – & LEAKS (online now)
ROUSE ROLL BALLOONS – & PRICE (online now)
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SHOW ME ROLL BALLOONS – The Very Best — Made Better
SHOW ME ROLL BALLOONS – The People’s Choice
SHOW ME ROLL BALLOONS – A Better Link

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Posted in CONSUMERS, DECORATORS, DISTRIBUTORS, ENTERTAINERS, LICENSORS, MANUFACTURERS, RETAILERS | Comments Off

Roll Balloons – The Price of Bigger, Easier, Faster, Longer Lasting & Reusable

Posted on April 11, 2012 by admin

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Welcome To BALLOONS ON A ROLL — Rolling Out Advances In Film Balloons _
ROLL BALLOONS – The Price Of Bigger, Easier, Faster, Longer Lasting & Reusable
by Graham Rouse _____________________________

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“The potential is there for end users to pay a price for Roll Balloons that returns to them more value for their investment while still providing more earnings for each level in the distribution chain. “
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(1) COST VERSUS VALUE

Most balloon decorators that have shared their pricing formulas with me say that they charge more for helium filled balloon decorations than for air filled decorations. They say this is because the helium costs them more. One balloon decorator, however, said that he always charges more for the air filled decorations because air filled balloons last longer. The first set of decorators put the emphasis on cost. The second set of decorators put the emphasis on value .

I expect there to be a mixture of these approaches in setting the prices for Roll Balloons as Roll Balloons come on the market.

(2) THE SHELF PRICE OF ROLL BALLOONS

My guess is that the cost of producing Roll Balloons will be very little more than the cost of producing the single balloons they imitate. Potentially, the cost of roll balloons to re-sellers could be about the same as the single balloons they imitate.

(3) ADDED VALUE

On the other hand, I expect the cost of producing a finished, delivered and installed Roll Balloon to be significantly less than the cost of producing a finished, delivered and installed arch made with an equivalent number of single balloons. With Roll Balloons the chambers can all be inflated at once with minimum skill; the balloons are already in place on the line; they resist tangling; they may be refreshed easily, they may be anchored easily, they may even be reused.

It is in that “added value space” between the cost of producing the balloons and the price of the finished display that there is new money to be made.

Vendors who fill that “space” may charge less than a customer would ordinarily expect, because the vendor’s total cost for the finished Roll Balloon decoration is less than a traditional arch. But, vendors might legitimately charge more instead, because the value of the Roll Balloons they deliver is greater. After all, the display is Bigger, Easier, Faster, Longer Lasting and Reusable.

(4) YOUR PIECE OF THE ACTION

The fact is that

Roll Balloons will be cost competitive on the shelf.
Roll Balloons will provide higher than normal value as a finished decoration.
Roll Balloons will be easy and efficient to get from shelf to finished installation.

Manufacturers, Distributors Retailers, Decorators and Consumers will all want a piece of that action. Each, at various times will want to (and will be able to) help get Roll Balloons from production to show place. Each member will want to make money or to save time and money for their roll. Each will be able to do just that.

How much you save or earn for your contribution to this chain of events will depend greatly on the approach (cost pricing or value pricing) taken by you and other members and how much you contribute to that final use.

Manufacturers, Distributors and Decorators have always contributed and earned from balloon arches. With Roll Balloons there is even more value from which they may earn.

With normal balloon arches, Retailers and Consumers are usually left out of the loop because of the equipment and skills required. Roll Balloons make it practical for Retailers and Consumers to participate and to earn or save for their rolls.

Roll Balloons will help attract more retailers to promote and sell balloons and will help more consumers use balloons. All the groups, including the Manufacturers, Distributors and Decorators will benefit from the resulting growth in balloon awareness and use. ( See the article ” The Pizza Parable”.)

The potential is there for end users to pay a price for Roll Balloons that returns to them more value for their investment while still providing more earnings for each level in the distribution chain. That is a winning combination for everyone!

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Do share your questions and comments in the “Leave a Reply” section below.
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Thanks for joining me here this time. I look forward to having you back again.

Until then, I remain your host for Balloons On A Roll blog.

Graham Rouse
Rouse Technologies LLC
Advancing The Art & Commerce Of Balloons Worldwide
With Rouse Original Technologies
Clemson, SC USA.

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Posted in CONSUMERS, DECORATORS, DISTRIBUTORS, ENTERTAINERS, LICENSORS, MANUFACTURERS, RETAILERS | 11 Comments

ROLL BALLOONS & Leaking Profits

Posted on April 11, 2012 by admin

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Welcome To BALLOONS ON A ROLL — Rolling Out Advances In Film Balloons _______________________________________________________________
ROLL BALLOONS – Get’m UP & Keep’m UP
Keep those Roll Balloons up and looking good!
by Graham Rouse _______________________________________

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“You know how to get Roll Balloons up quickly; just give them the gas. Here is how to make sure they stay up and looking good.”
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KEEP THOSE ROLL BALLOONS UP AND LOOKING GOOD

You already know that Roll Balloons can be bigger, easier, faster and longer lasting than an equivalent set of individual latex or individual film balloons. Just feed them helium to float them on air. Use nitrogen (80% of the air you breathe is nitrogen) or normal air to fill Roll Balloons and then hang them as garlands. You are quickly up and under way with minimum skill requirements.

But, how do you deal with damaged balloons and leaks? Wouldn’t a leak in one air chamber lead to loss of gas from all the connected chambers? What do you do about that?

If you missed the introduction to what Roll Balloons are, we recommend you pause now and read, “Rolling Out Roll Balloons”. It will get you “up to speed”.

(1) MINIMIZE LEAKS

(A) Choose brands and shapes for your Roll Balloons that have given you the best service in the past with individual film balloons.

If certain brands of individual film balloons have given you especially good service with a minimum number of defects, then it is likely that those brands of Roll Balloons will also give you especially good service and have a minimum number of defects.

If certain balloon shapes have an especially good record of holding up under heavy use for you, then choose roll balloon versions of those shapes for your first venture into Roll Balloons. My personal experience is that simple shapes with no sharp inside corners hold up best.

(B) Handle your Roll Balloons with care.

Normal precautions apply. Keep film balloons clean, cool and flat where possible. Do not drop them on gritty surfaces and walk on them or stack weight on them. Handle the valves gently.

Do not yank Roll Balloons or pull strongly on them. Do not tie them in knots.

If you are going to cut off a length of Roll Balloons and do not have a special connector to use at the end, then tape over the area where you plan to make your cut. This will reinforce the film and reduce chanced of tears. Most film balloons are strong, but the film tears easily if the tear has a place to start.

(2) FIND A LEAK

A. OBSERVE

When you have a Roll Balloon of the general configuration below with a manifold (the long tube on the bottom) below the main chambers, then it may be relatively easy to spot the chamber with a leak. This is especially true when the Roll Balloon is stretched out and flat like you see below.

The gas would flow up and out of the leaking chamber without having much effect on the neighboring chambers. If the chambers go up and over in a high arch, then gas from lower chambers may flow up and out of the leaking one.

If the chambers form an arch and only the bottom (say 4) on one end are deflating, then the leak is most likely in the highest one of the four.

B. PINCH

When you have a Roll Balloon configuration similar to the one below it may be a bit more difficult to spot the leak. The gas flows freely and directly from one major chamber to the next. It may be helpful to pinch the connection between major chambers. In this way you can temporarily isolate each chamber and more easily see which one is leaking.

On a long Roll Balloon you may prefer to start with just a few, widely separated pinch points. Observe which section begins to go down and then pinch that section into smaller sections. Repeat this process until you locate the leak.

(3) ROLL BALLOON MEDIC

A. BAND AIDES
Sometimes you may get lucky. If you identify a small leak near the edge of a film balloon, be it a Roll Balloon or a single, you may be able to seal it with simple, clear tape. Or, you may heat seal that small area without any major disruption of your overall display.

B. CUT IT OUT
Other times, band aides may not work for you. You may need to cut out the defective area and reconnect the new ends.

For general consumer sales, I would expect defective Roll Balloons of this type to simply be returned for exchange.
For professionals, I would expect at least two types of accessory “repair kits” to be available.
- The first would be small lengths of film tubes to be inserted into both of the new ends of the Roll Balloon and then heat sealed into place. This would reconnect the broken Roll Balloon and allow gas to flow freely among the reconnected chambers.
- The second type would be light weight fastners to connect the newly sealed ends without gas flowing between the two sections.

(4) BUFFER STRATEGY

For balloon professionals, I suggest that you make a practice of cutting your Roll Balloon arches a few units longer than you think you will need. These extra chambers can act as a “buffer” to help you deal with a variety of potential problems.
A. This will give you extra length in case you decide to make your arch a little taller or wider.
B. This will give you extra length in case you do cut out a chamber.
C. This will give you extra gas in case of a slow leak.
D. This will give you an extra resource to prepare for temperature changes.

A. LONGER ARCH
If you do, literally, have a long roll of balloons then you may be able to take the whole thing with you, inflate as much as you need and then roll up the excess at one end and camouflage it. If you have to cut the roll ahead of time, then including some extra units gives you flexibility in setting your final display.

B. BACK UP CHAMBERS
If you should have to cut your arch ahead, then having extra chambers in the length also means you can cut any bad unit/s you discover on site and make up the difference easily from the extra that you included.

C. REFILLS
If you discover that you have a slow leak, but you are not sure just where it is, there are at least three things you might choose to do to make sure your display of Roll Balloons stays up and looking good:

One is to give the arch a shot of gas at the last minute before the show begins. This is easy to do through one end of the arch with Roll Balloons.
Second, you might have someone check on things during the event and add gas as needed.
Third, you might use those extra chambers that we recommended in a way that can automatically refill the main arch with gas lost from a slow leak. Extend that extra length out in a hidden area on the floor. Inflate them. Gas from the chambers on the floor will float up and into the arch as gas leaks out.

D. TEMPERATURE

If you are trying to prepare for a significant temperature drop during the life of your display, then those extra chambers may also prove useful. Use large rubber bands or long twistee balloons wrapped tightly around the extra chambers that are filled with gas on the floor. The rubber bands will squeeze the chambers and force gas up into the weakened arch and keep it looking tight and fit. If you had an arch of many independent balloons there would be little that you could do to revive them from their wrinkled look during the event . If the temperature goes back up, the expanding gas will be forced back into the extra chambers.
In a similar way, you can use extra chambers to prepare for an anticipated significant rise in temperature. The procedure is much the same, but this time the rubber bands are around extra chambers with only the minimum of gas in them. As the heat rises and the gas expands, the gas now has somewhere to go and still remain under enough pressure to keep the arch looking fit.

(5) SPECIAL ROLL BALLOON CONFIGURATIONS

While I expect the first and most popular Roll Balloons to be long, single balloons that look like a lot of connected, independent balloons, there will surely arise many other configurations of Roll Balloons as well. Some of them will be especially effective at dealing with potential leaks. They are most likely to be Roll Balloons that provide individual, self sealing valves for major chambers of the Roll Balloons.

A. CONNECTED BUT SEPARATELY INFLATED CHAMBERS
This type of Roll Balloon is a single balloon in the sense that it is made from continuous film, but each major chamber is inflated and sealed separately. It makes it very easy to spot leaking chambers and prevents leaks from spreading. It retains the advantages of having the chambers already connected and properly spaced. But, it gives up the ability to inflate and deflate all chambers at once.

Rouse Roll Balloon with each major chamber inflated and sealed separately

This type Roll Balloon could be produced without the self-sealing valves (show here as vertical gray strips), but self-sealing valves are a convenience that customers have come to expect in film balloons large enough to float on air.

A. MANIFOLD BELOW THE MAIN CHAMBERS
The form of Roll Balloon shown below looks like the first Roll Balloon diagram under (2) FIND A LEAK above, but each of the major chambers now has a self-sealing valve added to it (shown as a vertical, gray strip). All the chambers can be inflated at once through the manifold (the horizontal tube at the bottom). Each chamber seals separately. This make it easy to spot one with a leak and prevents a leak from spreading. This form of Roll Balloon does sacrifice the ability to deflate chambers without damaging the balloon.

B. MANIFOLD INSIDE THE STRING OF CHAMBERS
With this general configuration of Roll Balloon the manifold is in line with the main chambers instead of below them. This makes manufacture more complicated, but produces a clean look and, when the manifold is centered, it allows the chambers to float nicely for canopies and vertical walls. It does make it easy to spot leaking chambers and prevents leaks from spreading. This form of Roll Balloon does sacrifice the ability to deflate chambers without damaging the balloon.

C. VALVES BETWEEN CHAMBERS
The general configuration of Roll Balloon shown below looks a lot like the one shown under B. PINCH under (2) FIND A LEAK near the beginning of this article. In this case self-sealing valves (show as horizontal, gray strips) have been added. This will make it easier to spot leaking chambers and it will greatly reduce the risk of a leak spreading. Gas that is under significant pressure to the right of a leaking chamber can still flow toward the leak. It is possible to deflate this configuration of Roll Balloon; just roll up the balloon starting from the right end.

Rouse Roll Balloon with direct connections between chambers and self-sealing valves in the connections

(6) SUMMARY

First, minimize the potential for leaks by selecting Roll Balloon in shapes and from manufacturers that have served you the best in the past. And, then take good care of your Roll Balloons.

Second, stretch out your Roll Balloons to observe them for leaks. If necessary, temporarily pinch connections between major chambers to isolate a leak.

Third, you may be able to patch small leaks with clear tape or by heat sealing a small area. Other times you may need to cut out the defective area and reconnect the new ends.

Fourth, make a practice of cutting your Roll Balloon a few units longer than you think you will need. These extra chambers can act as a “buffer” to help you deal with a variety of potential problems including leaks.

Fifth, make use of special Roll Balloon configurations when you have a situation that is especially sensitive to leaks.
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Thanks for joining me here this time. I look forward to having you back again.

Until then, I remain your host for Balloons On A Roll blog.

Graham Rouse
Rouse Technologies LLC
Advancing The Art & Commerce Of Balloons Worldwide
With Rouse Original Technologies
Clemson, SC USA.

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Posted in CONSUMERS, DECORATORS, DISTRIBUTORS, ENTERTAINERS, LICENSORS, MANUFACTURERS, RETAILERS | 7 Comments

ROLL BALLOONS & California Law

Posted on April 3, 2012 by admin

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Welcome To BALLOONS ON A ROLL — Rolling Out Advances In Film Balloons _______________________________________________________________
ROLL BALLOONS & California Law
Making Rouse Roll Balloons Bigger, Easier, Faster, Longer Lasting, Reusable, Safe & Legal.
by Graham Rouse _______________________________________

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“You CAN use Rouse Roll Balloons safely and legally in every state of the USA. Here are considerations to help that happen all the time.”
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ROLL BALLOONS WITH MODIFIED METAL

Metallic coatings on film balloons can be a hazard if filled with lighter than air gas and released into the environment. The metallic coating can conduct electricity that could harm someone or could short circuit power lines and kill electrical service to substantial business and residential areas.

(A) REMOVE THE METAL
The metallic coating serves to add “Glitz”to balloons. It also serves to hold in the gas better than the underlying film by itself. When we remove the metal, we remove the dangerous electrical conductors that are addressed by the California balloon law. But, in most cases, when we remove the metallic coating we also compromise the float time of the balloons.

One exception I know of is the film produced by Takarakosan in Japan for the Qualatex Bubble Balloons. This film not only holds helium very well but has elasticity that is uncommon with film balloons and withstands higher pressures than are normally used with film balloons.

I have also recently seen film balloons by M&D and by Anagram that appear to have no metallic coatings and hold gas well. If these three companies have such films, then others should have access to similar films that would be good for Roll Balloons and excellent for avoiding problems with California balloon law.

Balloons made with more standard films may not float as long without their metallic coating , but may still be used productively in Roll Balloon forms. It is so easy to add gas to strings of Roll Balloons that giving them a shot of gas every few days instead of every few weeks is not such a big deal. These Roll Balloons still retain their status as Bigger, Easier, Faster, Reusable and Longer Lasting than their latex competitors.

(B) GAPS IN THE METAL
There is another step that can be taken at the manufacturer level to reduce the risks associated with metallic coating on film balloons. There can be gaps left in the metallic coating within the string of inflatable chambers. This break in the conductive coating should reduce risks while minimizing the loss of float time for the balloons.

The gaps in metallic coating are not likely, however, to eliminate the need for other precautions. We could still have a floating conductor of electricity on the loose even though it be somewhat less hazardous.

(C) METAL COATINGS INSIDE
In similar fashion, metallic coatings on the inside of film balloons could retain the glitz and enhance float times while reducing hazards associated with metallic coatings. I do not know the intricacies of applying metallic coatings, but my expectation is that the technical difficulties associated with leaving gaps and/or applying the coatings internally have so far been a considerable barrier to these approaches.

ROLL BALLOONS WITH WEIGHTS

When Roll Balloons do include electrically conductive materials then they should include weights to keep them from accidentally floating away and becoming a hazard.

(A) THE FIRST ROLL BALLOONS
There are very many variations possible in the configuration of Roll Balloons. Each will have it’s own advantages and questions related to the California balloon law. I expect the first and most popular configuration of Roll Balloons to be a simple series of inflatable chambers where the gas can flow freely among all of the chambers. Even though such a Roll Balloon might be quite long, it will still be just one balloon.

(B) CONSUMER ROLL BALLOONS
For the consumer market, I expect these basic Roll Balloons to be sold in prepackaged sets from 5 to 11 units (mock balloons) long. I expect them to have basic weights built into the ends. Consumers should be advised on the balloon, on the packaging and in person of appropriate safety precautions for the balloons.

(C) ROLL BALLOON ACCESSORIES
It should not take long before a new market develops for accessories to these Roll Balloons.

Decorative weights to add on or to replace the basic ones that come with the balloons
Clamps, adhesive tabs, Velcro, etc. to anchor the balloons where simple weights might not be satisfactory
Connectors to join ends of prepackaged Roll Balloons to make larger arches.
Audio “buttons” to add relevant music, speech, etc. to the display
Stick on lights or even strings of mini lights to add to the display

(D) ROLL BALLOONS FOR PROFESSIONALS
Balloon professionals certainly can make use of the prepackaged, consumer, Roll Balloons with the weights built in. Balloon professional are likely, however, to prefer longer versions of Roll Balloons with no weights built in. This way they could “roll out” whatever length they need for a job, cut it off and add appropriate anchors of their own.

Sign Here
I would expect suppliers of such, unweighted Roll Balloons to require a signature of purchasers that they have read, understand and will abide by relevant safety precautions and legal requirements associated with the use of the balloons. It would also be prudent to include a copy of appropriate safety precautions and relevant legal requirements with each set of long Roll Balloons.

THE CALIFORNIA BALLOON LAW

The law in the state of California is the most restrictive in the USA. It has become the standard for safe practices with lighter than air metallic coated balloons. The following is reproduced from the International Balloon Association web page: http://www.ibaonline.net/IndustryLegislativeIssues/CaliforniaBalloonLaws/tabid/111/Default.aspx .

CALIFORNIA LAW REQUIRES THAT STEPS BE TAKEN TO PROTECT ELECTRICAL POWER LINES FROM DAMAGE BY FOIL BALLOONS AND OTHER METALLIC BALLOON-RELATED ACCESSORIES. THE FOLLOWING STATES THE PENAL CODE THAT DETAILS THE EXACT WORDING OF THE LAW.

CALIFORNIA FOIL BALLOON LAW

(a) No person shall sell or distribute any balloon that is constructed of electrically conductive material, and filled with a gas lighter than air without;

	(1)	Affixing an object of sufficient weight to the balloon or its appurtenance to counter the lift capability of the balloon.
	(2)	Affixing a statement on the balloon, or ensuring that a statement is so affixed, that warns the consumer about the risk if the balloon comes in contact with electrical power lines.
	(3)	A printed identification of the manufacturer of the balloon.

(b) No person shall sell or distribute and balloon filled with a gas lighter than air that is attached to an electrically conductive string, tether, streamer, or other electrically conductive appurtenance.
(c) No person shall sell or distribute any balloon that is constructed of electrically conductive material and filled with a gas lighter than air and that is attached to another balloon constructed of electrically conductive material and filled with a gas lighter than air.
(d) No person or group shall release, outdoors, balloons made of electrically conductive material and filled with a gas lighter than air, as part of a public or civic event, promotional activity, or product advertisement.
(e) Any person who violates subdivision (a), (b), (c) , or (d) shall be guilty of an infraction punishable by a fine not exceeding one hundred dollars ($100.00). Any person who violates subdivision (a), (b), (c), or (d) who has been previously convicted twice of violating subdivision (a), (b), (c), or (d) shall be guilty of a misdemeanor.
(f) This section shall not apply to manned hot air balloons, or to balloons used in governmental or scientific research projects.
In simple layman’s terms, this means:

All foil balloons in California must be individually weighted to keep them from flying away.

Foil and Latex balloons mixed in a bouquet must be weighed individually to keep them from flying away.

Do not use metallized string or ribbon when attaching a foil balloon to a weight.

SUMMARY

Roll Balloons that are filled with lighter than air gas are likely to be very popular. Manufacturers can make Roll Balloons without metallic coatings and avoid problems with California law. Making the metal-less Roll Balloons will also reduce risks in areas where California laws do not apply.

Since metallic coated balloons do tend to float longer and since there are currently so many popular designs with metallic coatings, it is very likely that many Roll Balloons will also have metallic coatings. They should be weighted to secure them from floating away.

It is likely that the first versions of Roll Balloons will be metallic coated single balloons that are shaped to look like many connected balloons. California law would require at least one weight on each of them, but normal use would have the Roll Balloon anchored on both ends. Consumer market Roll Balloons of this type are likely to be sold with weights built in. Professional market Roll Balloons are likely to be sold with the professional purchasing the balloon uninflated and assuming responsibility for its use.

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Thanks for joining me here this time. I look forward to having you back again.

Until then, I remain your host for Balloons On A Roll blog.

Graham Rouse
Rouse Technologies LLC
Advancing The Art & Commerce Of Balloons Worldwide
With Rouse Original Technologies
Clemson, SC USA.

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Posted in CONSUMERS, DECORATORS, DISTRIBUTORS, ENTERTAINERS, LICENSORS, MANUFACTURERS, RETAILERS | 8 Comments

ROLL BALLOONS & The Pizza Parable

Posted on February 24, 2012 by admin

_______________________________________________________________
Welcome To BALLOONS ON A ROLL — Rolling Out Advances In Film Balloons _______________________________________________________________
ROLL BALLOONS & The Pizza Parable?
How Amateurs & Low Price Competitors Can Build Your Balloon Business!
by Graham Rouse _______________________________________

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“Amateurs and low price competitors can help to build your balloon business. The Pizza Parable illustrates how.”
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THE PIZZA PARABLE

Quite some years ago, I lived in Raleigh, North Carolina in the USA. Every

"American Classic" burger, cola and fries made with ballons by Vicky Kimble

Whether you serve up Italian food as in our Pizza Parable, or balloons as in Vickie Kimble’s “American Classic” you must contribute some “added value” above the ordinary in order to excel and thrive. Read more from Vicky on “Thinking Outside The Box” with balloons in her Making It With Balloons Network article at http://miwb.net/blog/?p=853.

once and a while my wife and I went to a favorite, local Italian restaurant. It was a little out of the way and the prices were not cheap, but the food was great, the service was excellent and the atmosphere was a relaxing change from the hectic pace of our busy days.

On one occasion I spoke to the manager to thank him for a wonderful evening. I also asked him how business was since the new pizza chain had moved in down the road at the shopping mall.

“Business is very good!”, he said.

“When I heard they were moving in, I was worried” he told me, “but they have actually helped my business.”

He went on. “I knew they would have a larger advertising budget. They built in a more convenient location for drive in traffic and they get walk in traffic from the mall that we never get. Plus, their prices are lower.”

“I think we have lost a few customers to them that used to be regulars, but they were ones that rarely spent much.”

“Overall, our business is up, and I think we have the new pizza chain to thank for much of that increase. Their advertising, promotion and visibility have stimulated an increase in demand for Italian food in our area. It would not surprise me if even sales of Italian food at the grocery stores have gone up.”

“But, when it comes to Italian food, we have a bigger menu, we have a great chef, an excellent service staff and a wonderful atmosphere for diners to relax and enjoy the experience. If you don’t mind me boasting a little bit; ‘We are the best in town!’”

“Yes, you are,” I agreed.

“Thank you,” he replied. “And thank you for dining with us this evening. Do come again.”

“In fact,” he continued. “Take this gift card with you. Bring it with you when you return and enjoy wine with your dinner on us.”

“Thank you,” I said. “We’ll do that.”

And we did…. .. .

LOW PRICE COMPETITORS

Has your small balloon business has done well over the last years despite the shrinking economy, the entrance of large department stores and party store chains and even grocery stores adding balloons to their offerings? Chances are that it has not been your low prices, great advertising budget, or high traffic location that has pulled you through.

It is more likely that, like our favorite Italian restaurant, you are providing some significant added value for your customers. It is also likely that you have reaped the benefits of the “big boys” using their great advertising budget, high traffic location and low prices to promote balloons in the minds of a broader audience in your community.

If you don’t mind a little boasting, it is likely that “YOU are the best in town” at something important for your balloon market.

AMATEURS

As Italian foods appear more frequently in advertising and in the news, it will be natural for the do-it-yourself amateurs to gather spaghetti and sauces and microwave dinners and serve them to family and friends. Some of these amateurs will never grace the doors of our favorite Italian restaurant. They will, however, spread their interest in Italian food to others who will become great prospects for our favorite dining spot

In a similar way, you can expect an upsurge in do-it-yourself balloon activity as your low price competitors do their thing. Do not whine about it. Celebrate it. Nurture it. Help each amateur succeed in their small way as they spread an interest in balloons to others.

But, be sure to also show them the difference you can make for them and their friends as a balloon professional.

ROLL BALLOONS

We have received questions from balloon professionals who have a natural concern about these new Roll Balloons in the stores of their low price competitors and in the hands of the amateurs those competitors will supply.

After all, these Roll Balloons will make many forms of balloon decorating bigger, easier, faster, low cost, longer lasting and reusable for all those low skilled, do-it-yourself amateurs. Won’t amateurs begin doing things for themselves that professionals do now?

Yes they will!

The bar will be raised for what consumers can do for themselves with balloons. And, the bar will be raised for what professionals must do to get and keep the business of those same consumers.

BEING PROFESSIONALS

But that is always the job of professionals in creative and growing media. You must take ordinary latex balloons that anyone can purchase locally and turn them into something special. You must take those simple message balloons that are available everywhere and make them flatter the egos and satisfy the esthetic tastes of senders and recipients. You must take an ordinary birthday party and turn it into a memorable event. You must do more for event decor than inflate balloons to fill the room. You must use balloons to inflate the image of the customer and guests in the minds of the people that fill the room.

When you do these things, it will help your business for consumers to have and use all those cheap latex balloons, all those simple message balloons and even all those bigger, easier, faster, low cost, longer lasting and reusable Roll Balloons. Those amateurs will be spreading their interest in balloons and helping build a bigger balloon market for you.

After all, YOU are the professional. YOU are the one who can take any of the balloons that amateurs have and turn them into something really special. “YOU are the best!” And, there is always a market for excellence.

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If you missed the introduction to what Roll Balloons are, we recommend you
pause now and read, “Rolling Out Roll Balloons”. It will get you “up to speed”.
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Thanks for joining me here this time. I look forward to having you back again.

Until then, I remain your host for Balloons On A Roll blog.

Graham Rouse
Rouse Technologies LLC
“Advancing The Art & Commerce Of Balloons Worldwide”
With Rouse Original Technologies
Clemson, SC USA.

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Posted in CONSUMERS, DECORATORS, ENTERTAINERS, RETAILERS | 13 Comments

ROLL BALLOONS – Licensor Advantages

Posted on February 20, 2012 by admin

_______________________________________________________________
Welcome To BALLOONS ON A ROLL — Rolling Out Advances In Film Balloons _______________________________________________________________
ROLL BALLOONS – Licensor Advantages
The Time Has Come For Licensor Advantages
by Graham Rouse _______________________________________

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“Rouse Roll Balloons offer copyrighted design licensors the opportunity to leverage their most valuable design assets into a new class of balloons; one that provides valuable advantages to everyone from licensors and manufacturers to retailers and consumers.”
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THE TIME HAS COME FOR
LICENSOR ADVANTAGES

After 26 years, I believe that the time has come for “Roll Balloons” to come out of the back of my brain, out of the “Brite Ideas” notebook on my shelf, out of the patent office files, out of the manufacturer’s lists of “maybe” projects, out of the market tests by foreign companies and into production and distribution for YOUR use, benefit and profit.

If you missed the introduction to what Roll Balloons are, we recommend you pause now and read, “Rolling Out Roll Balloons”. It will get you “up to speed”.

ASK FOR WHAT YOU WANT

Read on about the advantages that Roll Balloons can bring you as a design licensor. If you agree that the time has come for you to have those advantages then speak up and ask for them. The chances of you getting what you want go up dramatically if the people who can fill your wants know what you want.

Tell your family, friends, associates, suppliers and online social and business networks what you want. So few people actually follow through and speak up for what they want that your message will carry much more weight than you imagine. Start right here at the end of this post:

Share your desires, comments, questions, suggestions etc. with other readers in the “Leave A Reply” section. On some pages you must use the “Leave A Comment” link instead.
Use the convenient “SHARE LINKS” at the end of this article to spread the word about Roll Balloons and how their advantages could benefit you and others.
Then, subscribe to Updates from Balloons On A Roll blog at the top of the right hand column. You will receive email notification when new posts are made.

THE ADVANTAGES OF ADVANTAGES

If a new balloon configuration has advantages for end users and it has the advantage of improving the profits of each level of the distribution chain, then chances are pretty good that it would be to your advantage to license your most valuable design assets for production and distribution in this new form.

Roll Balloons provide significant advantages

to balloon consumers
to the Retailers, Decorators and Entertainers that serve them
to the distributors that supply them and
to the manufacturers that produce the balloons in the first place.

CONSUMERS – Whatever your design assets are that have done well in the past, they are likely to do even better when they are provided to consumers in Roll Balloon versions that are BIGGER, EASIER, FASTER, LONGER LASTING and a REPEATING VALUE.

BIGGER – Even when Roll Balloons are comprised of the same number and sizes of balloons as more traditional clusters, Roll Balloons give bigger displays because they stretch out and face the viewer.
EASIER – Roll Balloons are easier to 1. Inflate, 2. Assemble, 3. Transport, 4. Install and 5. Buy. This is because they are already assembled into strings, inflate all at once, resist tangling, set easily into place and will be conveniently available to buy from local businesses.
FASTER – At each point where Roll Balloons are easier they are also faster. They take less consumer time to 1. Inflate, 2. Assemble, 3. Transport, 4. Install and 5. Buy. Consumers get a greater return on their investment of time as well as money.
LONGER LASTING – Arches and garlands made from any film balloons naturally 1. Last much longer than those made from latex balloons. Film balloon arches and garlands configured as Rouse Roll balloons have 2. An even longer useful life, because they are so easily refreshed by adding gas to all balloons at once.
REPEATING VALUE — Roll Balloons may be easily deflated and rolled up for reuse later. They give repeated value for one investment in balloons.

RETAILERS, DECORATORS & ENTERTAINERS - These three groups will be able to serve up your designs in

creative new ways
on more dramatic scales and
with more profit

DISTRIBUTORS – Distributors do well in direct proportion to those below them in the distribution chain. As consumers turn more and more to these Roll Balloons that provide your images, shapes and messages in forms that are BIGGER, EASIER, FASTER AND LONGER LASTING; then the Retailers, Decorators and Entertainers that serve them and the Distributors that supply them will all be eager for more of the creative designs that you devise.

MANUFACTURERS – The production equipment and skills required by Roll Balloon are only slightly higher that with ordinary, individual film balloons. But that slight “raising of the bar” is critical. Make sure that manufacturers you select, demonstrate high standards of quality control.

Manufacturers in the USA will be required to have a license to produce Rouse Roll Balloons. And only Roll Balloons produced under licenses will be allowed for distribution, sale and use in the USA or in other territories where USA patent protections apply.

There is something positive to be said for selecting a manufacturer who has taken the initiative to secure a Roll Balloon license on their own and demonstrated their commitment and competence by producing their own designs in Roll Balloon form.

There is, however, the option for you as a design licensor to secure your own license to produce your designs in Roll Balloon form. That way you might sub-license a manufacturer of your choosing (potentially even one outside the USA) to manufacture exclusively your designs in Roll Balloon form for sale in the USA.

A CLOSER LOOK AT ADVANTAGES

Since the success of your licensed balloon products is so intertwined with the success of each level of the distribution chain, you may want to take a closer look at the advantages Rouse Roll Balloons bring to each of those levels

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FAQ – FREQUENTLY ASKED QUESTIONS

Here are the four most frequently asked questions, so far, about Rouse Roll Balloons. Chances are good that these questions will come up for you as you consider which designs would be best for you to license in Roll Balloon form. The numbered questions in bold print are also links to answers.

(1) What about the California balloon law? It is not the law in every state, but it is becoming the national standard for safe practices with film balloons.

(2) What about leaks? Will a leak in one chamber lead to the loss of gas in all chambers? How do you deal with that risk?

(3) What about Price? How much will it cost to get the benefits of Bigger, Easier, Faster, Longer Lasting and Reusable?

(4) What about competition? Balloon professionals, in particular, have concerns about losing sales to “Do It Yourself” decorators and their suppliers.

THE TIME HAS COME FOR
THESE ADVANTAGES TO BE YOURS

ROLL BALLOONS are not yet in general production and distribution. But, they can be and will be if YOU AS A LICENSOR authorize your designs for Roll Balloons. Roll Balloons are not just new shapes, they are a new class of balloons and might appropriately be licensed separately from other classes of balloons.

BEST SELLERS – Start with your best selling film balloon designs and license them in Roll Balloon configurations. Your best selling designs already have an edge in the market. They should sell even better when they are BIGGER, EASIER, FASTER and LONGER LASTING.
COORDINATES - Follow up by licensing Roll Balloon designs that coordinate with paper products and popular decorating accessories that you have also licensed.
NEW DESIGNS – Survey your assets for designs that lend themselves naturally to repetition across an arch or garland.

START BY EXPRESSING YOURSELF HERE:

Share your desires, comments, questions, suggestions etc. with other readers and with us in the “Leave A Reply” section below. On some pages you must use the “Leave A Comment” link instead.
Use the convenient “SHARE LINKS” at the end of this article to spread the word about Roll Balloons and how their advantages could benefit you and others.
Then, subscribe to Updates from Balloons On A Roll blog at the top of the right hand column. You will receive email notification when new posts are made here. We will keep you informed.
And, feel free to write me directly at gmr@rousetech.com or call toll free
1-877-GO-ROUSE [1-877-467-6873].

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Thanks for joining me here this time. I look forward to having you back again.

Until then, I remain your host for Balloons On A Roll blog.

Graham Rouse
Rouse Technologies LLC
Advancing The Art & Commerce Of Balloons Worldwide
With Rouse Original Technologies
Clemson, SC USA.

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Posted in LICENSORS | 2 Comments

ROLL BALLOONS – Manufacturer Advantages

Posted on February 19, 2012 by admin

_______________________________________________________________
Welcome To BALLOONS ON A ROLL — Rolling Out Advances In Film Balloons _______________________________________________________________
ROLL BALLOONS – Manufacturer Advantages
The Time Has Come For Manufacturer Advantages
by Graham Rouse _______________________________________

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“Rouse Roll Balloons offer balloon manufacturers the opportunity to leverage their most valuable balloon design assets into a new class of balloons; one that provides valuable advantages to everyone from licensors and manufacturers to retailers and consumers.”
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THE TIME HAS COME FOR
MANUFACTURER ADVANTAGES

If you missed the introduction to what Roll Balloons are, we recommend you pause now and read, “Rolling Out Roll Balloons”. It will get you “up to speed”.

ASK FOR WHAT YOU WANT

Read on about the advantages that Roll Balloons can bring you as a balloon manufacturer. If you agree that the time has come for you to have those advantages then speak up and ask for them. The chances of you getting what you want go up dramatically if the people who can fill your wants know what you want.

Share your desires, comments, questions, suggestions etc. with other readers in the “Leave A Reply” section. On some pages you must use the “Leave A Comment” link instead.
Use the convenient “SHARE LINKS” at the end of this article to spread the word about Roll Balloons and how their advantages could benefit you and others.
Then, subscribe to Updates from Balloons On A Roll blog at the top of the right hand column. You will receive email notification when new posts are made.

THE ADVANTAGES OF ADVANTAGES

If a balloon has advantages for the customers of your customers and it has the advantage of improving the profits of your customers, then chances are pretty good that it would be to your advantage to manufacture and supply that balloon.

Roll Balloons provide significant advantages to balloon consumers and to the Retailers, Decorators and Entertainers that buy from the distributors you supply.

We provide summaries below of those advantages. For a more detailed look at the advantages to be gained by each group when they buy the Roll Balloons you manufacture, read these articles:

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1. THE TIME HAS COME FOR
CONSUMER ADVANTAGES

The person at the end of the distribution chain is the balloon consumer. If he benefits, then there is opportunity for everyone else above him. Roll Balloons provide significant benefits to that consumer and thereby significant opportunities to the businesses that serve the consumer, significant opportunities to the distributors who supply those businesses and significant opportunities to YOU who get the ball rolling with the balloons you manufacture.

Rouse Roll Balloons benefit consumers by making balloon decorations and messages bigger, easier, faster, longer lasting and a repeating value.

BIGGER – Even when Roll Balloons are comprised of the same number and sizes of balloons as more traditional clusters, Roll Balloons give bigger displays because they stretch out and face the viewer.
EASIER – Roll Balloons are easier to 1. Inflate, 2. Assemble, 3. Transport, 4. Install and 5. Buy. This is because they are already assembled into strings, inflate all at once, resist tangling, set easily into place and will be conveniently available to buy from the businesses your distributors supply.
FASTER – At each point where Roll Balloons are easier they are also faster. They take less consumer time to 1. Inflate, 2. Assemble, 3. Transport, 4. Install and 5. Buy. Consumers get a greater return on their investment of time as well as money.
LONGER LASTING – Arches and garlands made from any film balloons naturally 1. Last much longer than those made from latex balloons. Film balloon arches and garlands configured as Rouse Roll balloons have 2. An even longer useful life, because they are so easily refreshed by adding gas to all balloons at once.
REPEATING VALUE — Roll Balloons may be easily deflated and rolled up for reuse later. They give repeated value for one investment in balloons.

2. THE TIME HAS COME FOR
RETAILER ADVANTAGES

When retailers provide greater value to their customers while maintaining or improving their margins, retailer profits go up. Roll balloons enable retailers to provide that greater value while maintaining or improving their margins.

BALLOON COSTS - Roll Balloon configurations generally require approximately the same amount of film as their single balloon cousins. Roll Balloons will likely require a little more effort in packaging, but overall less packaging will be required, because more balloons will be sold as a single unit (arch or garland). Retailer cost per balloon should remain very close to the same.
LABOR COSTS – Labor costs per balloon sold will go down. If a retailer were to sell a Roll Balloon arch of just five balloons, they would simply unroll the balloons and inflate them all at once. When the automatic valve cuts off, they are done with all five balloons. They do not have to start over on number two of four remaining balloons to be individually inflated and tied, etc.
DISPLAY COSTS – Retailer requirements for shelf or display rack space will remain about the same. Live display space requirements will go up a bit , but labor costs for that display will be significantly less than a similar number of individual balloons.
AVERAGE SALE – Since each Roll Balloon contains multiple balloons, retailers can expect their average balloon sale to go up and profits to go up with it.
UP SELL – Retailers should take advantage of both old and new “add-on” items to up sell their Roll Balloon customers.
UPGRADE – With Roll Balloons retailers have the perfect segue to sell room or event decor rather than just an accent for the occasion.

3. THE TIME HAS COME FOR
DECORATOR ADVANTAGES

Many decorators are also retailers and may take advantage of the benefits listed above for relatively short , prepackaged Roll Balloons. Or, decorators may incorporate these Roll Balloons into their custom decor.

An additional type of Roll balloon, that happens to also be particularly efficient to manufacture, will be Roll Balloons literally hundreds of feet long. Professional decorators will be able to roll out lengths to fit their venue and design needs.

These Roll Balloons will go up with such speed, efficiency and effect that they will put latex arches and garlands AND single film balloon arches and garlands to shame on a great many occasions.

Each type of balloon actually has its own special characteristics that will make it the best choice some time. Roll Balloons have such positive characteristics for decor that they will be worth considering every time.

4. THE TIME HAS COME FOR
ENTERTAINER ADVANTAGES

Rouse Roll Balloons offer professional entertainers new tools for instant, reusable staging, giant figures and new balloon forms to engage their audiences.

It is a simple matter for entertainers to set their stages quickly and easily with arches, garlands or streamers of Roll Balloons. Entertainers can rotate Roll Balloons and/or weave them in with other balloons for more intricate sets. Most of, these sets may be deflated and saved for reuse.
Most balloon entertainers weave strings of bubbles on a small scale to make balloon figures. Strings of Roll Balloon “bubbles” provide an opportunity for entertainers to make balloon figures quickly and easily on a much grander scale and to have them last much longer.
The novelty of these new balloon forms will help engage the audience. The scale and toughness of these roll balloons may also allow for more audience participation. The extended life of these balloons make them good candidates for construction of samples that may be put in conspicuous places to engage the audience both long before and long after the show.

5. THE TIME HAS COME FOR
DISTRIBUTOR ADVANTAGES

Rouse Roll Balloons offer so many advantages to the customers of distributors and to the customers of distributors’ customers that these new balloons are a “natural” to include in the inventory distributors carry, promote and sell.

We would expect the margins for Roll Balloons to remain about the same as other film balloons. The many advantages enumerated above, however, suggest that this new class of balloons will be especially popular and therefore especially profitable for distributors.

FAQ – FREQUENTLY ASKED QUESTIONS

In addition to advantages to be gained,there are also questions to be answered. Here are the four most frequently asked questions, so far, about Rouse Roll Balloons. Chances are good that these questions will come up for you as you consider which designs would be best for you to manufacture in Roll Balloon form. The numbered questions in bold print are also links to answers.

(1) What about the California balloon law? It is not the law in every state, but it is becoming the national standard for safe practices with film balloons.

(2) What about leaks? Will a leak in one chamber lead to the loss of gas in all chambers? How do you deal with that risk?

(3) What about Price? How much will it cost to get the benefits of Bigger, Easier, Faster, Longer Lasting and Reusable?

(4) What about competition? Balloon professionals, in particular, have concerns about losing sales to “Do It Yourself” decorators and their suppliers.

THE TIME HAS COME FOR
THESE ADVANTAGES TO BE YOURS

ROLL BALLOONS are not yet in general production and distribution. But, they can be and will be if you personally and YOU AS A GROUP OF MANUFACTURERS produce, promote and supply them.

BEST SELLERS – Start with your best selling film balloon designs and make them in Roll Balloon configurations. Just contact us at gmr@rousetech.com for licensing. Your best selling designs already have an edge in the market. They should sell even better when they are BIGGER, EASIER, FASTER and LONGER LASTING.
COORDINATES - Follow up by producing Roll Balloon designs that coordinate with paper products and popular decorating accessories that you and/or your distributors sell.
CUSTOM DESIGNS – You do not have to wait until those large corporate accounts come to you looking for their custom balloons in these new Roll Balloon configurations. You can be the leader with your Roll Balloon license, going to them with proposals to make their balloon images and messages BIGGER, EASIER, FASTER AND LONGER LASTING.
LICENSED DESIGNS – You have licenses now to sell popular copyrighted designs. That should give you the edge for producing those designs in Roll Balloon configurations. But, that edge is not guaranteed.
- Roll Balloons are not just new shapes, they are a new class of balloons. In all likelihood licenses for Roll Balloon versions of copyrighted designs will be bid separately from other classes of balloons. If you do not have a license to produce Roll Balloons, you will be out of the bidding.
- On the other hand, once you have your Roll Balloon license, you could go to the companies from whom you license designs now and show them how you can make their balloon images, shapes and messages BIGGER, EASIER, FASTER AND LONGER LASTING.
- You could take that initiative further by going after licenses you missed last time. Propose to those companies that you produce their images, shapes and messages in these new Roll Balloon forms.
- And, there is the option to go after balloon licenses of copyrighted designs that are not yet available to anyone. You could have something new to offer those companies that might get their attention and licenses for you.

START BY EXPRESSING YOURSELF HERE:

Share your desires, comments, questions, suggestions etc. with other readers and with us in the “Leave A Reply” section below. On some pages you must use the “Leave A Comment” link instead.
Use the convenient “SHARE LINKS” at the end of this article to spread the word about Roll Balloons and how their advantages could benefit you and others.
Then, subscribe to Updates from Balloons On A Roll blog at the top of the right hand column. You will receive email notification when new posts are made here. We will keep you informed.
And, feel free to write me directly at gmr@rousetech.com or call toll free
1-877-GO-ROUSE [1-877-467-6873].

- – - – - – - – - – - – - – - – - – - – - – - – - - – - – - – - – - – - – - – - – - – - – - – - -

Thanks for joining me here this time. I look forward to having you back again.

Until then, I remain your host for Balloons On A Roll blog.

Graham Rouse
Rouse Technologies LLC
Advancing The Art & Commerce Of Balloons Worldwide
With Rouse Original Technologies
Clemson, SC USA.

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Posted in MANUFACTURERS | 3 Comments

ROLL BALLOONS – Distributor Advantages

Posted on February 19, 2012 by admin

_______________________________________________________________
Welcome To BALLOONS ON A ROLL — Rolling Out Advances In Film Balloons _______________________________________________________________
ROLL BALLOONS – Distributor Advantages
The Time Has Come For Distributor Advantages
by Graham Rouse _______________________________________

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“Rouse Roll Balloons offer so many advantages to the customers of distributors and to the customers of distributors’ customers that these new balloons are a “natural” to include in the inventory distributors carry, promote and sell.”
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THE TIME HAS COME FOR
DISTRIBUTOR ADVANTAGES

If you missed the introduction to what Roll Balloons are, we recommend you pause now and read, “Rolling Out Roll Balloons”. It will get you “up to speed”.

ASK FOR WHAT YOU WANT

Read on about the advantages that Roll Balloons can bring you as a balloon distributor. If you agree that the time has come for you to have those advantages then speak up and ask for them. The chances of you getting what you want go up dramatically if the people who can fill your wants know what you want.

Share your desires, comments, questions, suggestions etc. with other readers in the “Leave A Reply” section. On some pages you must use the “Leave A Comment” link instead.
Use the convenient “SHARE LINKS” at the end of this article to spread the word about Roll Balloons and how their advantages could benefit you and others.
Then, subscribe to Updates from Balloons On A Roll blog at the top of the right hand column. You will receive email notification when new posts are made.

THE ADVANTAGES OF ADVANTAGES

If a product has advantages for the customer of your customer and it has the advantage of improving the profits of your customer, then chances are pretty good that it would be to your advantage to supply that product.

Roll Balloons provide significant advantages to balloon consumers and to the Retailers, Decorators and Entertainers that buy from you to serve those consumers.

We provide summaries below of those advantages. For a more detailed look at the advantages to be gained by each group when they buy Roll Balloons from you, read these articles:

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1. THE TIME HAS COME FOR
CONSUMER ADVANTAGES

The person at the end of the distribution chain is the balloon consumer. If he benefits, then there is opportunity for everyone else above him. Roll Balloons provide significant benefits to that consumer and thereby significant opportunities to the businesses that serve the consumer and to you as the distributor who supplies those businesses.

Rouse Roll Balloons make balloon decorations and messages bigger, easier, faster, longer lasting and a repeating value.

BIGGER – Even when Roll Balloons are comprised of the same number and sizes of balloons as more traditional clusters, Roll Balloons give bigger displays because they stretch out and face the viewer.
EASIER – Roll Balloons are easier to 1. Inflate, 2. Assemble, 3. Transport, 4. Install and 5. Buy. This is because they are already assembled into strings, inflate all at once, resist tangling, set easily into place and will be conveniently available to buy from businesses you supply.
FASTER – At each point where Roll Balloons are easier they are also faster. They take less consumer time to 1. Inflate, 2. Assemble, 3. Transport, 4. Install and 5. Buy. Consumers get a greater return on their investment of time as well as money.
LONGER LASTING – Arches and garlands made from any film balloons naturally 1. Last much longer than those made from latex balloons. Film balloon arches and garlands configured as Rouse Roll balloons have 2. An even longer useful life, because they are so easily refreshed by adding gas to all balloons at once.
REPEATING VALUE — Roll Balloons may be easily deflated and rolled up for reuse later. They give repeated value for one investment in balloons.

2. THE TIME HAS COME FOR
RETAILER ADVANTAGES

When retailers provide greater value to their customers while maintaining or improving their margins, retailer profits increase. Roll balloons enable retailers to provide that greater value while maintaining or improving their margins.

BALLOON COSTS - Roll Balloon configurations generally require approximately the same amount of film as their single balloon cousins. Roll Balloons will likely require a little more effort in packaging, but overall less packaging will be required, because more balloons will be sold as a single unit (arch or garland). Retailer cost per balloon should remain very close to the same.
LABOR COSTS - Labor costs per balloon sold will go down. If a retailer were to sell a Roll Balloon arch of just five balloons, they would simply unroll the balloons and inflate them all at once. When the automatic valve cuts off, they are done with all five balloons. they do not have to start over on number two of four remaining balloons to be individually inflated and tied, etc.
DISPLAY COSTS – Retailer requirements for shelf or display rack space will remain about the same. Live display space requirements will go up a bit, but labor costs for that display will be significantly less than a similar number of individual balloons.
AVERAGE SALE – Since each Roll Balloon contains multiple balloons, retailers can expect their average balloon sale to go up and profits to go up with it.
UP SELL – Retailers should take advantage of both old and new “add-on” items to up sell their Roll Balloon customers.
UPGRADE – With Roll Balloons retailers have the perfect segue to sell room or event decor rather than just an accent for the occasion.

3. THE TIME HAS COME FOR
DECORATOR ADVANTAGES

An additional type of Roll balloon will be Roll Balloons literally hundreds of feet long. Professional decorators will be able to roll out lengths to fit their venue and design needs.

These Roll Balloons will go up with such speed, efficiency and effect that they will put latex arches and garlands AND single film balloon arches and garlands to shame on a great many occasions.

4. THE TIME HAS COME FOR
ENTERTAINER ADVANTAGES

Rouse Roll Balloons offer professional entertainers new tools for instant, reusable staging, giant figures and new balloon forms to engage their audiences.

It is a simple matter for entertainers to set their stages quickly and easily with arches, garlands or streamers of Roll Balloons. Entertainers can rotate Roll Balloons and/or weave them in with other balloons for more intricate sets. Most of, these sets may be deflated and saved for reuse.
Most balloon entertainers weave strings of bubbles on a small scale to make balloon figures. Strings of Roll Balloon “bubbles” provide an opportunity for entertainers to make balloon figures quickly and easily on a much grander scale and to have them last much longer.
The novelty of these new balloon forms will help engage the audience. The scale and toughness of these roll balloons may also allow for more audience participation. The extended life of these balloons make them good candidates for construction of samples that may be put in conspicuous places to engage the audience both long before and long after the show.

FAQ – FREQUENTLY ASKED QUESTIONS

In addition to the advantages to be gained, there are also questions to be answered. Here are the four most frequently asked questions, so far, about Rouse Roll Balloons. Chances are good that these questions will come up for you as you consider which designs would be best for you to sell in Roll Balloon form. The numbered questions in bold print are also links to answers.

(1) What about the California balloon law? It is not the law in every state, but it is becoming the national standard for safe practices with film balloons.

(2) What about leaks? Will a leak in one chamber lead to the loss of gas in all chambers? How do you deal with that risk?

(3) What about Price? How much will it cost to get the benefits of Bigger, Easier, Faster, Longer Lasting and Reusable?

(4) What about competition? Balloon professionals, in particular, have concerns about losing sales to “Do It Yourself” decorators and their suppliers.

.

THE TIME HAS COME FOR
THESE ADVANTAGES TO BE YOURS

ROLL BALLOONS are not yet in general production and distribution. But, they can be and likely will be put into production and general distribution if you personally and YOU AS A GROUP OF READERS/DISTRIBUTORS ask for them.

BEST SELLERS – Start with your best selling film balloon designs and ask for them in Roll Balloon configuration. Just have your source contact us at gmr@rousetech.com for licensing. You know your customers like your most popular designs. Customers should like them even better when they are BIGGER, EASIER, FASTER and LONGER LASTING.
DECOR - Follow up by asking for Roll Balloon designs that coordinate with paper products and popular decorating accessories that you also sell.
CUSTOM DESIGNS – If your have customers who buy custom imprints in large quantities then you may want to discuss custom imprinted Roll Balloons with them. Or, you may want to start your own line of Roll Balloons with your brand on them. Contact us at gmr@rousetech.com. We can help you get the right license and locate production sources.

START BY EXPRESSING YOURSELF HERE:

Share your desires, comments, questions, suggestions etc. with other readers and with us in the “Leave A Reply” section below. On some pages you must use the “Leave A Comment” link instead.
Use the convenient “SHARE LINKS” at the end of this article to spread the word about Roll Balloons and how their advantages could benefit you and others.
Then, subscribe to Updates from Balloons On A Roll blog at the top of the right hand column. You will receive email notification when new posts are made here. We will keep you informed.
And, feel free to write me directly at gmr@rousetech.com or call toll free
1-877-GO-ROUSE [1-877-467-6873].

- – - – - – - – - – - – - – - – - – - – - – - – - - – - – - – - – - – - – - – - – - – - – - – - -

Thanks for joining me here this time. I look forward to having you back again.

Until then, I remain your host for Balloons On A Roll blog.

Graham Rouse
Rouse Technologies LLC
Advancing The Art & Commerce Of Balloons Worldwide
With Rouse Original Technologies
Clemson, SC USA.

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Posted in DISTRIBUTORS | 3 Comments

Roll Balloons – Entertainer Advantages

Posted on February 19, 2012 by admin

_______________________________________________________________
Welcome To BALLOONS ON A ROLL — Rolling Out Advances In Film Balloons _______________________________________________________________
ROLL BALLOONS – Entertainer Advantages
The Time Has Come For Entertainer Advantages
by Graham Rouse _______________________________________

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“Rouse Roll Balloons offer professional entertainers new tools
for instant, reusable staging, giant figures and
new balloon forms to engage their audiences.“
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THE TIME HAS COME FOR
ENTERTAINER ADVANTAGES

If you missed the introduction to what Roll Balloons are, we recommend you pause now and read, “Rolling Out Roll Balloons”. It will get you “up to speed”.

ASK FOR WHAT YOU WANT

Read on about the advantages that Roll Balloons can bring you as a professional entertainer. If you agree that the time has come for you to have those advantages then speak up and ask for them. The chances of you getting what you want go up dramatically if the people who can fill your wants know what you want.

Share your desires, comments, questions, suggestions etc. with other readers in the “Leave A Reply” section. On some pages you must use the “Leave A Comment” link instead.
Use the convenient “SHARING LINKS” at the end of this article to spread the word about Roll Balloons and how their advantages could benefit you and others.
Then, subscribe to Updates from Balloons On A Roll blog at the top of the right hand column. You will receive email notification when new posts are made.

THE ADVANTAGES OF STAGING

Whether your next “gig” is in a private home for a child’s birthday party or in a large auditorium, it would probably be helpful if you had your own instant and reusable staging for your presentation. If you entertain with balloons, then you surely have the skills to build your own backdrop with balloons along with your balloon props.

But, it really would be nice wouldn’t it, if you could simply shoot the gas to your backdrop and have it up in a few minutes, take it down quickly after the show and have it ready for reuse later? Roll balloons offer that kind of possibility.

Maybe it is something as simple as four arches behind you like a rainbow. Shoot the gas to all the balloons in a single arch at one time. Set the weighted ends on the floor and you are done.

Maybe you prefer something a little more elaborate. Maybe you use seven Roll Balloon strings of seven balloons each. Say, four are strings of diamonds and three are strings of circles. Inflate each string with helium and a weight on only one end of each. The Roll Balloons stand up side by side to form a decorative curtain behind you.

If you want to invest the time into something more elaborate still, then maybe you take some #260s or #350s and twist them to the Roll Balloon Strings to give it all more of a woven backdrop look.

You could even use the latex balloons to hold the film balloons so that the “front” side of one film balloon shows to the front and then the “back” side of the next film balloon shows to the front. You could quickly create decorative patterns in your backdrop this way.

I am sure that, as your imagination takes on the challenge, you will create many quick and easy variations. In each case the Roll Balloons hasten the completion of your backdrop and allow it (or most of it) to be reused later.

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THE ADVANTAGES OF GIANT FIGURES

If you are someone who has twisted strings of bubbles to make balloon figures, then you have probably considered doing something similar with strings of Bee Body (#321) balloons or Link-O-Loons.

These short, double ended balloons are not as versatile in terms of the variations possible in the relative size and shape of their bubbles, but they do allow you to up the scale of your balloon figures. And, I expect you have seen some of the giant dragons and other huge figures made with Link-O-Loons.

Roll balloons will offer you many of the same options only

they will inflate much more quickly,
they will already be connected
they will last much longer
many of them may be reused.

THE ADVANTAGES OF ENGAGING THE AUDIENCE

Novelty is one of the more engaging aspects of balloon entertainment. This new kind of balloon that grows so quickly, transforms into such huge figures and lasts so long has built in novelty appeal.

Since Roll Balloons can be so large and are so tough they also offer opportunities for the audience (or selected representatives) to participate in construction of figures using the Roll Balloons.

At a third level, you may extend your audience engagement by leaving a Roll Balloon figure with the audience. That is, leave one of these large, long lasting figures on display at the school or in the lobby of the institution or arena etc. along with your contract information.

If you want to engage the audience even more, then consider putting up one or more of these long lasting Roll Balloon figures BEFORE for your event to attract attention and prepare the audience to be engaged before you even arrive.

FAQ – FREQUENTLY ASKED QUESTIONS

In addition to the advantages to be gained, there are also questions to be answered. Here are the four most frequently asked questions, so far, about Rouse Roll Balloons. Chances are good that these questions will come up for you as you consider your plans to use, promote and sell Rouse Roll Balloons. The numbered questions in bold print are also links to answers.

(1) What about the California balloon law? It is not the law in every state, but it is becoming the national standard for safe practices with film balloons.

(2) What about leaks? Will a leak in one chamber lead to the loss of gas in all chambers? How do you deal with that risk?

(3) What about Price? How much will it cost to get the benefits of Bigger, Easier, Faster, Longer Lasting and Reusable?

(4) What about competition? Balloon professionals, in particular, have concerns about losing sales to “Do It Yourself” decorators and their suppliers.

THE TIME HAS COME FOR
THESE ADVANTAGES TO BE YOURS!

Share your desires, comments, questions, suggestions etc. with other readers in the “Leave A Reply” section. On some pages you must use the “Leave A Comment” link instead.
Use the convenient “SHARING LINKS” at the end of this article to spread the word about Roll Balloons and how their advantages could benefit you and others.
Then, subscribe to Updates from Balloons On A Roll blog at the top of the right hand column. You will receive email notification when new posts are made.
And, feel free to write me directly at gmr@rousetech.com or call toll free
1-877-GO-ROUSE [1-877-467-6873].

- – - – - – - – - – - – - – - – - – - – - – - – - - – - – - – - – - – - – - – - – - – - – - – - -

Thanks for joining me here this time. I look forward to having you back again.

Until then, I remain your host for Balloons On A Roll blog.

Graham Rouse
Rouse Technologies LLC
Advancing The Art & Commerce Of Balloons Worldwide
With Rouse Original Technologies
Clemson, SC USA.

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Posted in ENTERTAINERS | 5 Comments

ROLL BALLOONS – Decorator Advantages

Posted on February 18, 2012 by admin

_______________________________________________________________
Welcome To BALLOONS ON A ROLL — Rolling Out Advances In Film Balloons _______________________________________________________________
ROLL BALLOONS – Decorator Advantages
The Time Has Come For Decorator Advantages
by Graham Rouse _______________________________________

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“Rouse Roll Balloons offer professional decorators new tools that can make many forms of balloon decorating easier, faster and more economical than ever before.“
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THE TIME HAS COME FOR
DECORATOR ADVANTAGES

If you missed the introduction to what Roll Balloons are, we recommend you pause now and read, “Rolling Out Roll Balloons”. It will get you “up to speed”.

ASK FOR WHAT YOU WANT

Read on about the advantages that Roll Balloons can bring you as a professional decorator. If you agree that the time has come for you to have those advantages then speak up and ask for them. The chances of you getting what you want go up dramatically if the people who can fill your wants know what you want.

Share your desires, comments, questions, suggestions etc. with other readers in the “Leave A Reply” section. On some pages you must use the “Leave A Comment” link instead.
Use the convenient “SHARING LINKS” at the end of this article to spread the word about Roll Balloons and how their advantages could benefit you and others.
Then, subscribe to Updates from Balloons On A Roll blog at the top of the right hand column. You will receive email notification when new posts are made.

RETAILER – DECORATOR

Most of the professional decorating businesses I know also have a retailer component to them. Sometimes these businesses started as retail operations. Then, the owner discovered that there is good money and a great deal of personal satisfaction from creating decorations for events.

Other times, the business started as a decorator enterprise, maybe even from home. As the business grew the owner discovered that supplies could be purchased wholesale with a retail license. The retail side of the business may also have contributed to a broader client base for decorating jobs.

In either case, or your own unique case, you may have a retailer component to your decorating business. If so, we suggest that you read “Roll Balloons – Retailer Advantages” to help build that side of your business.

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THE ARTIST versus THE BUSINESS PERSON

It is common for there to be a tension between the artistic and the business components of professional decorating. Successful decorators make use of both.

Rouse Roll Balloons offer professional decorators new tools that can make many forms of balloon decorating easier, faster and more economical than ever before. And, they allow you to get professional looking results with helpers who have only minimal skills. The profit potential of such tools is quickly grasped by business minds.

The benefits for artistic minds may be a little less obvious, but they are there in abundance.

If you choose, for instance, to use Roll Balloons simply as background to quickly fill a space with color and shapes, then you allow your artistic side more time and resources to create those amazing, decorative jewels that crown the event.
If you choose to invest more of your creative energy into the possibilities of this new class of balloon, then you have the potential to create magnificent spaces on a grander scale than would otherwise be possible within your usual budget constraints. You could become known not only as an artistic decorator, but also as an esthetic architect for events.

THE TIME HAS COME FOR
THE ADVANTAGES OF EASIER

You will find it easy to incorporate shorter roll balloons of five to eleven thematic shapes and prints. They will eventually become widely available in most of the licensed characters and themes you see on the market today.
You will find an even bigger contribution to “easy” in the form of much longer Roll Balloons of basic shapes like hearts, stars, squares, diamonds, circles, crescents, stylized “S”s, etc.. These strings are ones you could literally roll out and cut to the length needed for your venue.
The most basic contribution to “easy” is the fact that even the longest of arches can be produced with only the minimum of skills. Just unroll a string of Roll Balloons and inflate them all at once with an automatic regulator. Whether you use air, nitrogen or helium; your task is accomplished with miniscule effort compared to inflating all those balloons as individuals and then carefully spacing them and tying them onto some base line so that they all face in the proper direction.

THE TIME HAS COME FOR
THE ADVANTAGES OF FASTER

When each of the tasks above is made easier with Roll Balloons it is also made faster. Whether you are

assembling short strings of thematic shapes and prints
constructing large garlands, arches or backdrops or
defining sculptured spaces in your venue;

you can get the job done at lightening speeds compared to inflating all those balloons as individuals and then carefully spacing them and tying them onto some base line so that they all face in the proper direction.

THE TIME HAS COME FOR
THE ADVANTAGES OF ECONOMY

With Roll Balloons you get the economy of “Easier”. With “Easier” you increase confidence and minimize stress. You reduce the wear and tear on you, your staff and your customer.
The “Easier” of Roll Balloons also brings the economy of minimum skill requirements.
- You greatly enlarge your possible pool of workers and it becomes so much easier and more economical to fill those “helper” slots, even at the last minute when someone is sick or just does not show up.
- You also get the economy of lower labor costs, because lower skill requirements are generally accompanied by lower pay.
With Roll Balloons you get the economy of “Faster”. It is a long standing axiom that “Time is money”. Since Roll Balloons go up faster, you save time and money.
With Roll Balloons you get the economy of “Refreshing”. Even film balloons eventually begin to deflate. With Roll Balloons it is practical to “refresh” a sagging set of balloons by adding gas to all the balloons at once through a single opening. And, you can do it from the ground without climbing ladders or pulling down your display.
With Roll Balloons you can also have the economy of “Recycling”. It is practical to vacuum out the gas from Roll Balloons and save them for reuse later. This is rarely practical for sets of individually inflated balloons.

FAQ – FREQUENTLY ASKED QUESTIONS

In addition to the advantages to be gained, there are also questions to be answered. Here are the four most frequently asked questions, so far, about Rouse Roll Balloons. Chances are good that these questions will come up for you as you consider your plans to use, promote and sell Rouse Roll Balloons. The numbered questions in bold print are also links to answers.

(1) What about the California balloon law? It is not the law in every state, but it is becoming the national standard for safe practices with film balloons.

(2) What about leaks? Will a leak in one chamber lead to the loss of gas in all chambers? How do you deal with that risk?

(3) What about Price? How much will it cost to get the benefits of Bigger, Easier, Faster, Longer Lasting and Reusable?

(4) What about competition? Balloon professionals, in particular, have concerns about losing sales to “Do It Yourself” decorators and their suppliers.

THE TIME HAS COME FOR
THESE ADVANTAGES TO BE YOURS!

Share your desires, comments, questions, suggestions etc. with other readers in the “Leave A Reply” section. On some pages you must use the “Leave A Comment” link instead.
Use the convenient “SHARING LINKS” at the end of this article to spread the word about Roll Balloons and how their advantages could benefit you and others.
Then, subscribe to Updates from Balloons On A Roll blog at the top of the right hand column. You will receive email notification when new posts are made.
And, feel free to write me directly at gmr@rousetech.com or call toll free
1-877-GO-ROUSE [1-877-467-6873].

- – - – - – - – - – - – - – - – - – - – - – - – - - – - – - – - – - – - – - – - – - – - – - – - -

Thanks for joining me here this time. I look forward to having you back again.

Until then, I remain your host for Balloons On A Roll blog.

Graham Rouse
Rouse Technologies LLC
Advancing The Art & Commerce Of Balloons Worldwide
With Rouse Original Technologies
Clemson, SC USA.

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Posted in DECORATORS | 11 Comments

ROLL BALLOONS – Retailer Advantages

Posted on January 24, 2012 by admin

_______________________________________________________________
Welcome To BALLOONS ON A ROLL — Rolling Out Advances In Film Balloons _______________________________________________________________
ROLL BALLOONS – Retailer Advantages
The Time Has Come For Retailer Advantages
by Graham Rouse _______________________________________

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“Rouse Roll Balloons offer to reconfigure your most valuable film balloon assets into new forms. Those new forms will provide greater value to your customers and greater profits to you. Guaranteed!
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.

THE TIME HAS COME FOR
RETAILER ADVANTAGES

If you missed the introduction to what Roll Balloons are, we recommend you pause now and read, “Rolling Out Roll Balloons”. It will get you “up to speed”.

ASK FOR WHAT YOU WANT

Read on about the advantages that Roll Balloons can bring you as a balloon retailer. If you agree that the time has come for you to have those advantages then speak up and ask for them. The chances of you getting what you want go up dramatically if the people who can fill your wants know what you want.

Share your desires, comments, questions, suggestions etc. with other readers in the “Leave A Reply” section. On some pages you must use the “Leave A Comment” link instead.
Use the convenient “SHARE LINKS” at the end of this article to spread the word about Roll Balloons and how their advantages could benefit you and others.
Then, subscribe to Updates from Balloons On A Roll blog at the top of the right hand column. You will receive email notification when new posts are made.

THE GUARANTEE!

We could offer you a money back guarantee, but since you haven’t spent any money, that wouldn’t amount to much. We DO offer you the guarantee of some simple logic.

When you offer your retail customers more value for their money, they are more likely to buy from you.
When you can provide that greater value at current margins or better, your profits are likely to increase.

.

1. THE TIME HAS COME FOR
THE ADVANTAGES OF GREATER VALUE TO CUSTOMERS

When you offer your retail customers more value for their money, they are more likely to buy from you. Roll balloons enable you to give your customers more value for their money.

You can learn details about that greater value for balloon consumers in the earlier article: ROLL BALLOONS – Consumer Advantages, but here is a summary;

BIGGER – Even when Roll Balloons are comprised of the same number and sizes of balloons as more traditional clusters, Roll Balloons give bigger displays because they stretch out and face the viewer.
EASIER - Roll Balloons are easier to 1. Inflate, 2. Assemble, 3. Transport, 4. Install and 5. Buy. This is because they are already assembled into strings, inflate all at once, resist tangling, set easily into place and will be conveniently available to buy from you.
FASTER – At each point where Roll Balloons are easier they are also faster. They take less consumer time to 1. Inflate, 2. Assemble, 3. Transport, 4. Install and 5. Buy. Consumers get a greater return on their investment of time as well as money.
LONGER LASTING – Arches and garlands made from any film balloons naturally 1. Last much longer than those made from latex balloons. Film balloon arches and garlands configured as Rouse Roll balloons have 2. An even longer useful life, because they are so easily refreshed by adding gas to all balloons at once.
REPEATING VALUE — Roll Balloons may be easily deflated and rolled up for reuse later. They give repeated value for one investment in balloons.

When you provide advantages like these to your customers, you are offering greater value and encouraging customers to come to you to get it.

2. THE TIME HAS COME FOR
THE ADVANTAGES OF MORE PROFITS FOR YOU

When you can provide greater value to your customers at current margins or better, your profits are likely to increase. Roll balloons will enable you to provide that greater value at your current margins or better.

BALLOON COSTS - Roll Balloon configurations generally require approximately the same amount of film as their single balloon cousins. Roll Balloons will likely require a little more effort in packaging, but overall less packaging will be required, because more balloons will be sold as a single unit (arch or garland). Your cost per balloons should remain very close to the same.
LABOR COSTS – Your labor costs per balloon sold will go down. If you were to sell a Roll Balloon arch of just five balloons, you simply unroll the balloons and inflate them all at once. When the automatic valve cuts off, you are done with all five balloons. You do not have to start over on number two of four remaining balloons to be individually inflated and tied, etc.
DISPLAY COSTS – Your requirements for shelf or display rack space will remain about the same. The packages will be a little thicker but have the same face size. Live display space requirements will go up a bit so that you can display the whole arch or garland, but your labor costs for that display will be significantly less than a similar number of individual balloons.
AVERAGE SALE – Since each Roll Balloon contains multiple balloons, you can expect your average balloon sale to go up and your profits to go up with it.
UP SELL – Take advantage of both old and new “add-on” items to up sell your Roll Balloon customers.
- Each Roll Balloon will come with standard anchors for the ends, whether they be simple weights, clips, sticky tabs or something else. Offer upgrades to coordinated, decorative items.
- Offer a selection of audio or light elements to be attached to the Roll Balloon.
- Suggest a bow or a small latex balloon cluster.
- Add a heart to the ends or as a center accent to the roll balloon to show that the honored guest at the event loves the topic portrayed in the repeated element of the arch or garland.
UPGRADE – With Roll Balloons you have the perfect segue to sell room or event decor rather than just an accent for the occasion.
- Show customers valuable and economical Roll Balloon options to quickly and easily extend their decor around the whole room or event.
- Point out your coordinated paper products and other coordinated decorator accessories.
- Help your customer upgrade their event and you will simultaneously upgrade their view and satisfaction with your offerings.
- Your satisfied customers with upgraded purchases will prove a valuable source of increased profits.

THE TIME HAS COME FOR
THESE ADVANTAGES TO BE YOURS

BEST SELLERS – Start with your best selling film balloon designs and ask for them in Roll Balloon configuration. Just have your supplier contact us at gmr@rousetech.com for licensing. You know your customers like your most popular designs. Customers should like them even better when they are BIGGER, EASIER, FASTER and LONGER LASTING.
DECOR - Follow up by asking for Roll Balloon designs that coordinate with paper products and popular decorating accessories that you also sell.
CUSTOM DESIGNS – If your have a large retail operation or are part of a larger buying group or retail chain, you may want to go ahead and have your own, custom Roll Balloons made. Contact us at gmr@rousetech.com. We can help you get the right license and locate production sources.

START BY EXPRESSING YOURSELF HERE:

Share your desires, comments, questions, suggestions etc. with other readers and with us in the “Leave A Reply” section below. On some pages you must use the “Leave A Comment” link instead.
Use the convenient “SHARE LINKS” at the end of this article to spread the word about Roll Balloons and how their advantages could benefit you and others.
Then, subscribe to Updates from Balloons On A Roll blog at the top of the right hand column. You will receive email notification when new posts are made here. We will keep you informed.
And, feel free to write me directly at gmr@rousetech.com or call toll free
1-877-GO-ROUSE [1-877-467-6873].

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Thanks for joining me here this time. I look forward to having you back again.

Until then, I remain your host for Balloons On A Roll blog.

Graham Rouse
Rouse Technologies LLC
Advancing The Art & Commerce Of Balloons Worldwide
With Rouse Original Technologies
Clemson, SC USA.

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Posted in RETAILERS | 8 Comments

WHAT ARE ROUSE ROLL BALLOONS?

Quite simple, isn’t it?

WHAT MAKES THEM BETTER FOR YOU?

THE OFFICIAL PLACE TO LEARN

THE FUTURE OF “ROLL BALLOONS”

JOIN US HERE

COMING TOPICS:

SHARING LINKS:

SHARING LINKS:

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KEEP THOSE ROLL BALLOONS UP AND LOOKING GOOD

(1) MINIMIZE LEAKS

(2) FIND A LEAK

(3) ROLL BALLOON MEDIC

(4) BUFFER STRATEGY

(5) SPECIAL ROLL BALLOON CONFIGURATIONS

(6) SUMMARY

SHARING LINKS:

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ROLL BALLOONS WITH MODIFIED METAL

ROLL BALLOONS WITH WEIGHTS

THE CALIFORNIA BALLOON LAW

SUMMARY

SHARING LINKS:

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THE PIZZA PARABLE

LOW PRICE COMPETITORS

AMATEURS

ROLL BALLOONS

BEING PROFESSIONALS

SHARING LINKS:

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THE TIME HAS COME FOR LICENSOR ADVANTAGES

ASK FOR WHAT YOU WANT

THE ADVANTAGES OF ADVANTAGES

A CLOSER LOOK AT ADVANTAGES

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FAQ – FREQUENTLY ASKED QUESTIONS

THE TIME HAS COME FOR THESE ADVANTAGES TO BE YOURS

START BY EXPRESSING YOURSELF HERE:

SHARING LINKS:

.

THE TIME HAS COME FOR MANUFACTURER ADVANTAGES

ASK FOR WHAT YOU WANT

THE ADVANTAGES OF ADVANTAGES

.

1. THE TIME HAS COME FOR CONSUMER ADVANTAGES

2. THE TIME HAS COME FOR RETAILER ADVANTAGES

3. THE TIME HAS COME FOR DECORATOR ADVANTAGES

4. THE TIME HAS COME FOR ENTERTAINER ADVANTAGES

5. THE TIME HAS COME FOR DISTRIBUTOR ADVANTAGES

FAQ – FREQUENTLY ASKED QUESTIONS

THE TIME HAS COME FOR THESE ADVANTAGES TO BE YOURS

START BY EXPRESSING YOURSELF HERE:

SHARING LINKS:

.

THE TIME HAS COME FOR DISTRIBUTOR ADVANTAGES

ASK FOR WHAT YOU WANT

THE ADVANTAGES OF ADVANTAGES

.

1. THE TIME HAS COME FOR CONSUMER ADVANTAGES

2. THE TIME HAS COME FOR RETAILER ADVANTAGES

3. THE TIME HAS COME FOR DECORATOR ADVANTAGES

4. THE TIME HAS COME FOR ENTERTAINER ADVANTAGES

FAQ – FREQUENTLY ASKED QUESTIONS

.

THE TIME HAS COME FOR THESE ADVANTAGES TO BE YOURS

START BY EXPRESSING YOURSELF HERE:

SHARING LINKS:

.

THE TIME HAS COME FOR ENTERTAINER ADVANTAGES

ASK FOR WHAT YOU WANT

THE ADVANTAGES OF STAGING

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THE ADVANTAGES OF GIANT FIGURES

THE ADVANTAGES OF ENGAGING THE AUDIENCE

FAQ – FREQUENTLY ASKED QUESTIONS

THE TIME HAS COME FOR THESE ADVANTAGES TO BE YOURS!

SHARING LINKS:

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THE TIME HAS COME FOR
LICENSOR ADVANTAGES

THE TIME HAS COME FOR
THESE ADVANTAGES TO BE YOURS

THE TIME HAS COME FOR
MANUFACTURER ADVANTAGES

1. THE TIME HAS COME FOR
CONSUMER ADVANTAGES

2. THE TIME HAS COME FOR
RETAILER ADVANTAGES

3. THE TIME HAS COME FOR
DECORATOR ADVANTAGES

4. THE TIME HAS COME FOR
ENTERTAINER ADVANTAGES

5. THE TIME HAS COME FOR
DISTRIBUTOR ADVANTAGES

THE TIME HAS COME FOR
THESE ADVANTAGES TO BE YOURS

THE TIME HAS COME FOR
DISTRIBUTOR ADVANTAGES

1. THE TIME HAS COME FOR
CONSUMER ADVANTAGES

2. THE TIME HAS COME FOR
RETAILER ADVANTAGES

3. THE TIME HAS COME FOR
DECORATOR ADVANTAGES

4. THE TIME HAS COME FOR
ENTERTAINER ADVANTAGES

THE TIME HAS COME FOR
THESE ADVANTAGES TO BE YOURS

THE TIME HAS COME FOR
ENTERTAINER ADVANTAGES

THE TIME HAS COME FOR
THESE ADVANTAGES TO BE YOURS!

THE TIME HAS COME FOR
DECORATOR ADVANTAGES

THE TIME HAS COME FOR
THE ADVANTAGES OF EASIER

THE TIME HAS COME FOR
THE ADVANTAGES OF FASTER

THE TIME HAS COME FOR
THE ADVANTAGES OF ECONOMY

THE TIME HAS COME FOR
THESE ADVANTAGES TO BE YOURS!

THE TIME HAS COME FOR
RETAILER ADVANTAGES

1. THE TIME HAS COME FOR
THE ADVANTAGES OF GREATER VALUE TO CUSTOMERS

2. THE TIME HAS COME FOR
THE ADVANTAGES OF MORE PROFITS FOR YOU

THE TIME HAS COME FOR
THESE ADVANTAGES TO BE YOURS