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Apr 11

Roll Balloons – The Price of Bigger, Easier, Faster, Longer Lasting & Reusable

Head Photo of Graham Rouse with name underneath


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“The potential is there for end users to pay a price for Roll Balloons that returns to them more value for their investment while still providing more earnings for each level in the distribution chain. “

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rouse-pre-linked-roll-balloon-logo-icon-03-150x150(1)  COST  VERSUS VALUE

Most balloon decorators that have shared their pricing formulas with me say that they charge more for helium filled balloon decorations than for air filled decorations.  They say this is because the helium costs them  more.  One balloon decorator, however, said that he always charges more for the air filled decorations because air filled balloons last longer.  The first set of decorators put the emphasis on cost.  The second set of decorators put the emphasis on value .

I  expect there to be a mixture of these approaches in setting the prices for Roll Balloons as Roll Balloons come on the market.

(2)  THE SHELF PRICE OF ROLL BALLOONS

My guess is that the cost of producing Roll Balloons will be very little more than the cost of producing the single balloons they imitate. Potentially, the cost of roll balloons to re-sellers could be about the same as the single balloons they imitate.

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(3)  ADDED VALUE

On the other hand, I expect the cost of producing a finished, delivered and installed Roll Balloon to be significantly less than the cost of producing a finished, delivered and installed arch made with an equivalent number of single balloons. With Roll Balloons the chambers can all be inflated at once with minimum skill; the balloons are already in place on the line; they resist tangling; they may be refreshed easily, they may be anchored easily, they may even be reused.

It is in that “added value space” between the cost of producing the balloons and the price of the finished display that there is new money to be made.

Vendors who fill that “space” may charge less than a customer would ordinarily expect, because the vendor’s total cost for the finished Roll Balloon decoration is less than a traditional arch.  But, vendors might legitimately charge more instead, because the value of the Roll Balloons they deliver is greater.  After all, the display is Bigger, Easier, Faster, Longer Lasting and Reusable.

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(4)  YOUR PIECE OF THE ACTION

The fact is that

  • Roll Balloons will be cost competitive on the shelf.
  • Roll Balloons will provide higher than normal value as a finished decoration.
  •  Roll  Balloons will be easy and efficient to get from shelf to finished installation.

Manufacturers, Distributors  Retailers, Decorators and Consumers will all want a piece of that action.  Each, at various times will want to (and will be able to) help get Roll Balloons from production to show place.  Each member will want to make money or to save time and money for their roll. Each will be able to do just that.

How much you save or earn for your contribution to this chain of events will depend greatly on the approach (cost pricing or value pricing) taken by you and other members and how much you contribute to that final use.

Manufacturers, Distributors and Decorators have always contributed and earned from balloon arches. With Roll Balloons there is even more value from which they may earn.

With normal balloon arches, Retailers and Consumers are usually left out of the loop because of the equipment and skills required. Roll Balloons make it practical for Retailers and Consumers to participate and to earn or save for their rolls.

Roll Balloons will help attract more retailers to promote and sell balloons and will help more consumers use balloons. All the groups, including the Manufacturers, Distributors and Decorators will benefit  from the resulting growth in balloon awareness and use.  ( See the article ” The Pizza Parable”.)

The potential is there for end users to pay a price for Roll Balloons that returns to them more value for their investment while still providing more earnings for each level in the distribution chain.  That is a winning combination for everyone!

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THANKS TO OUR SPONSOR,
Ballooniverse Mall™

Your “Balloon Frame Rouse Matrix™, R-E-A-L™ balloon frame shapes, icon animationSuper Center™” with balloon frames in more sizes, shapes, grid patterns and proprietary APPS than anyone else in the Ballooniverse.(http://bvsmall.com)

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Thanks for joining me here this time. I look forward to having you back again.

Until then, I remain your host for Balloons On A ROLL blog.

Graham Rouse
Rouse Technologies LLC
“Advancing The Art & Commerce Of Balloons Worldwide”
With Rouse Original Technologies
Clemson, SC USA.
email: gmr@rousetech.com

Copyright 2012-15 by Graham Rouse, Rouse Technologies LLC

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4 comments

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  1. Pat Fordham

    Need custom balloon for our brand of characters and logo…….

    Thank you,

    Pat

    1. admin

      Pat,
      — Thanks for your interest. Rouse Roll Balloons can certainly be made in custom shapes. If you have specifications on the shapes you want and the quantities you need we, can arrange a price quote for you on getting them custom made. Please write me directly at gmr@rousetech.com or telephone to 1.864.654.4166.

  2. Gerilyn Muggli

    When will these be available for purchase and where? Thank You

  3. admin

    There are none in production or distribution in the USA that I know about, yet. We would love to hear from you about what shapes and imprints you would like to have. We would like to pass on your desires to those people who and get them made and to market for your use.

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